oikosPublicationsCasesAuthenticitys: who said unicorns are legendary?

Authenticitys: who said unicorns are legendary?

07 November 2019 | Cases

The case focuses on Authenticitys, an online platform that curates and co-designs social impact
experiences for people to travel, share, and learn together in unforgettable settings in the
world’s cities. Authenticitys’ ambition is to showcase the unique cultural heritage intrinsic of
destinations in a responsible way that adds value to the community and travellers alike making
tourism a true force for good. The case traces the history of Authenticitys, a start-up that caught
sight of a business opportunity in a current issue: over-tourism. From the choice to become a
certified B Corp, to the implementation of the Social Impact Report, the case both explores the
values and mission of the company, and focuses on the practices at the basis of its business
strategy. In a moment when the validity of the Silicon Valley model and the truthfulness of the
sharing economy are put into question, it examines its business model, leading students to
gather its originality and its related strengths and weaknesses. The case finally leads to the
analysis of the main challenges faced by the founders, and opens a discussion about the
feasibility of growing and remaining loyal to their core value: authenticity.

Authors Chiara De Bernardi and Prof. Daniel Arenas Vives
Institution Catholic University of the Sacred Heart – Milano, Milan, Italy; ESADE Business School, Barcelona, Spain.
Competition Year 2019
Place Second Prize
Key Words Social entrepreneurship, Social impact, Tourism
Courses Social and Environmental Entrepreneurship, Business and Society, Business Ethics, CSR, Tourism & hospitality management
Target Audience MSc and MBAs, Undergraduates
Permission rights This case is part of the oikos Free Case Collection. You find an inspection copy for download below. Please, email us at to receive the original copy of the case and teaching note.
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