oikosPublications

Publications

Living Homes

30 June 2008 | Cases | Entrepreneurship

Case abstract Steve Glenn, a successful internet start-up entrepreneur, returned to his love of architecture and commitment to sustainability by creating a company that would provide signature, green, prefabricated homes to the “cultural creative” market. The case outlines the state of both the housing industry and the green building industry in 2007. Students will learn about the environmental impacts of buildings, the certification programs to build green buildings, and the critical elements of creating a sound business that capitalises on the green building industry.... »

Greenpeace

30 June 2008 | Cases

Case Abstract Nearly all environmental organizations have a similar aim; to stop the degradation of the natural environment. However, the strategies which environmental organizations choose to employ are sometimes starkly different. This case compares the models of two dissimilar environmental powerhouses: Greenpeace and World Wildlife Fund for Nature (WWF). Active in 100 countries, WWF works with governments, businesses, other NGOs, and communities to set up conservation programs to preserve natural habitat. In contrast, Greenpeace works to campaign for environmental change against governments and corporations and accepts funding only through individuals and foundation grants. This case explores the detailed history and business models of both organizations.... »

Case Studies in Sustainability Management and Strategy (Volume 1)

01 September 2007 | Books | Management

In 2007 oikos and Greenleaf Publishing published Case Studies in Sustainability Management and Strategy (Volume 1), a compilation of oikos winning cases in 2003-2007 oikos Case Writing Competitions. Order the book... »

The Body Shop: Social Responsibility or Sustained Greenwashing?

30 June 2007 | Cases | Marketing

Case Abstract This case is about the issue of sustainability rhetoric and greenwashing. In March 2006, The Body Shop International Plc. (Body Shop), a retailer of natural-based and ethically-sourced beauty products, announced that it had agreed to an acquisition by the beauty care giant L’Oréal in a cash deal worth £652 million (US$ 1.14 billion). The announcement brought in its wake a spate of criticism against Body Shop and its founder, Dame Anita Roddick. Body Shop was regarded as a pioneer in modern corporate social responsibility (CSR) practices. The company was also strongly associated with Roddick’s social activism. This case discusses the reactions of consumers, activists, and CSR experts to the acquisition of Body Shop by L’Oréal. The... »

TEMBEC Inc.: Creating Value by Managing Stakeholder Tension

30 June 2007 | Cases | Conservation, Resources

Case Abstract Throughout the 1990s there was increasing competition for Ontario’s forest land. The forest industry, including Tembec Inc, demanded from the Ontario government more certainty in the lands available to them. To reach a consensus on strategic land use, the government launched Lands for Life process and undertook extensive public consultations. Unfortunately the consultation process resulted in a polarization of stakeholders, and the 242 controversial recommendations threatened to spark a ‘war in the woods’, primarily between the forestry industry and environmentalists. Tembec’s chief executive office foresaw this conflict and was determined to take a different course of action that would bring a real solution that would meet both the objectives of the forestry industry and environmentalists. He... »