Care Kenya: Making Social Enterprise Sustainable

Case Abstract CARE’s Rural Entrepreneurship and Agribusiness Promotion project is a new, market-driven approach to development in Kenya. While the project has been successful from a development standpoint, it is not commercially viable. The sector manager must determine how to improve the project and make it commercially sustainable. Students will understand the advantages and opportunity for profit / non-profit partnerships and social enterprise as complementary entities for social and economic development.... »

Building a Sustainable Venture: The Mountain’s Institutes Earth Brick Machine

30 June 2005 | Cases | Entrepreneurship

Case Abstract   The Mountain Institute (TMI), a Washington, D.C.-based non-profit organisation, received a patent for a machine that makes environmentally friendly bricks from dirt, allowing for low cost construction of housing and other structures. TMI saw this technology not only as an environmental win but also as a tool for economic development in emerging economies, and as a vehicle for serving the housing needs of the poor at the base of the economic pyramid. This effort started with using the machine to make bricks for the construction of a number of small cottages and a medical clinic in Tibet, a market as rugged as its terrain. Encouraged by this initial foray, TMI was considering expanding activities to... »

The Fair Trade Story

30 June 2005 | Cases | Supply Chain, Trade

Case Abstract This case traces the evolution of fair trade, from ‘charity trade’, i.e. the sale of objects produced in developing countries with little functional value to the sale of functional, and often organic products to developed countries, the increasing role of alternative trade organisations in providing minimum prices, finance, training and other trade ‘premiums’ which are necessary tools for marginal producers to gain access to the global market; the role of consumer support. The 1980’s found flattened sales met with increased attention to consumer marketing, product development and product quality by ATO’s and an international standard for fair trade. In the late 1990’s fair trade ATO’s struggled with the tension between the notions of altruistic sales and... »

Phoenix Organic: Valuing Sustainability While Desiring Growth

Case Abstract This case traces the development of the organic juice company Phoenix Organic from a bathtub operation producing ginger fizz to a sustainable and successful juice company achieving market dominance in Australia. Business decisions facing these entrepreneurs include selecting strategies to penetrate cafes; whether to approach supermarkets; how to sustain suppliers of organic products; whether to use glass versus plastic for bottling; and export versus domestic expansion. The business is committed to practices of social and environmental responsibility and all decisions are made to promote the double bottom line business growth and commitment to improving society and the environment with a quality product and clean production operations.... »

Aiming Toward a Hydrogen Economy: Icelandic New Energy Ltd.

30 June 2005 | Cases | Energy, Mobility

Case Abstract In June 2004, Icelandic New Energy (INE) Limited, a research and development consortium based in Reykjavik, Iceland, is considering what future direction to take.  The two-person team made up of Jon Björn Skúlason and María Hildur Maack have met their first major goal — the installation of the world’s first commercial hydrogen filling station and the coordination of a public transport test project involving the operation of three hydrogen fuelled city buses.  The company was founded with the overall objective of, “investigating the potential for eventually replacing the use of fossil fuels in Iceland with hydrogen-based fuels and create the first hydrogen society in the world.” Working towards the goal of self-sufficiency from fossil fuels, Icelandic... »