This case study is about Irvine, California-based WaterHealth International Inc. (WHI), a social purpose for-profit venture in the safe water sector, focused on serving the traditionally underserved ‘Bottom of the Pyramid’ (BoP) segment. The company’s aim was to ensure increasing returns for the company and its investors while achieving a social impact.
The global water crisis is a silent crisis. It does not attract the same level of attention as airline accidents or plummeting economic statistics, yet its toll is far more staggering: more than 3 billion illnesses and 2 million deaths result from drinking contaminated water each year. These casualties take place almost exclusively in the developing world and the rural p ... »