Topics » Management

Business Model Innovation by Better Place: A Green Ecosystem for the Mass Adoption of Electric Cars

Case Abstract

 

Shai Agassi started Better Place with the ambition of setting up an ecosystem – including a ‘smart grid’ of charging stations and battery swapping facilities – for electric vehicles. These charging stations were to be powered by electricity generated from renewable sources to eliminate indirect emissions due to the operation of electric cars. Better Place also pa ... »