Topics » Marketing

Nudging und Nachhaltigkeit

[caption id="attachment_14733" align="alignleft" width="300"] Gesammelte Nudging Ideen der Teilnehmer [/caption]

Auch oikos beteiligte sich an der von Fridays for Future organisierten Hochschulstreikwoche. Hierfür veranstalteten wir am Dienstag den 27.11.2019 einen Vortrag über Nudging und in wie fern dieses für nachhaltige Zwecke genutzt werden kann.

Kurz gesagt ist Nudging ein Begrif ... »

Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

Abstract: After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar. In addition to stricter regulation, large incumbent chocolate makers like Nestlé, Mars, Hershey, ... »

Moneypulation: "Consumption Trap"

We as consumers are being frequently misguided by producers, we spend more time and money on things that we do not need at all. Achieving sustainable living is an urgent and complex challenge of our current daily life, it requires new ways of thinking and collaborating.

“Moneypulation: Consumption Trap” is a workshop regarding the way we consume to make it more sustainable. So, you can ... »

Polarstern Energy – Sustainable Change Led by Innovative Entrepreneurs



In 2011 three young entrepreneurs, Jakob Assmann, Florian Henle and Simon Stadler, set out to revolutionize the energy market by offering a radical solution for customers to switch from non-renewable fossil fuels to renewable energies. Through their start-up Polarstern, they aimed to offer the first comprehensive sustainable energy package, derived from 100% renewable resourc ... » between Economic Success and Corporate Responsibility



The Alibaba Group was one of the biggest and fastest growing businesses in China for about ten years. Among many other companies under the holding’s umbrella, had become the world’s most frequented market place in the Business to Business segment. The company provided an internet platform for especially small and medium sized companies, where western demands m ... »

Christmas photo concours

- Armand Chaud, mais qu'est-ce que tu fais pour Noël ?   - j'adopte un geste écologique tout en me prenant en selfie! En plus, oikos t'offre des cadeaux pour ce magnifique geste!   oikos Lausanne a le plaisir de vous présenter son concours de fin d'année. Tente de gagner une Kindle !!!   Pour participer, rien de plus simple: 1.prends-toi en photo en faisant un geste éco ... »

oikos Case Quarterly: Fairtrade Issue 13, March 2014

As of today, fairtrade products can be found in almost any grocery store. Both, sales volume and variety of products available keep increasing at a fast pace. Much has been discussed about the certification instruments and the concept behind the fairtrade movement. However, cases discussing the business models of fairtrade initiatives are rare. We hereby present two cases to help explore the chall ... »

Alternative finance for communities

 A round table discussion held on 13th June, 2016 by oikos Kumasi

Venue: SBOSD Lecture Hall.

Moderator: Dr Yusif

Participants: 45


Dr. Yusif, the moderator whet the appetite of the participants by charging members present to see beyond what the current energy crises we face now would be in forty years ahead if drastic measures are not taken to tackle this issue.

The energy ... »

Presentations + discussions

The aim of OIKOS is to promote socialy sustainable and also environmentaly friendly

resource managment. Throughout the whole year, the Prague chapter organizes presentations

with interesting and outstanding persons who have experience and are related to this topics.

In 2012 there were a presentation about Social entrepreneurship, about Energetics and about

Mongolia – the sustaintable ... »

Madécasse: Competing with a 4x Fairtrade Business Model

Case Abstract


Brett Beach and Tim McCollum, co-founders of Madécasse, spent two years as Peace Corps volunteers in Madagascar. During that time, they fell in love with the country and its people. Recognizing the need of the Malagasy for stable jobs and fair wages and the connection between poverty and environmental destruction, Brett and Tim discussed possibilities for a social enter ... »

Walmart: Love, Earth

Case Abstract


This is the story about the efforts of a social entrepreneur, Assheton Carter, to create a meaningful initiative with Wal-Mart in ethical mining.  His idea:  to somehow secure the supply chain for jewelry in a way that consumers could be certain that every input – from treatment of workers in the mines through to sustainable manufacturing – was executed to the high ... »

Sustainable Development at PepsiCo

Case Abstract


This case is about the sustainable development initiatives of one of the world’s leading food and beverage companies, PepsiCo. Faced with various criticisms on the social and environmental fronts, PepsiCo adopted the ‘Performance with Purpose’ strategy in 2009 under the leadership of its CEO Indra Nooyi (Nooyi). This strategy was based upon the philosophy that the ... »

Green Works: The Clorox Company Goes Green

Case Abstract


The Clorox Company launched green household cleaning products line GreenWorks in 2008 and immediately commanded 40% of the market. Following stagnant sales in the early 2000's due to fierce competition with Procter and Gamble, Unilever and others, the company made a bold move into the green consumer market with the launch of GreenWorks, acquisition of Burt’s Bees natur ... »

Portland Roasting Company: Farm Friendly Direct

Case Abstract


This case describes the issues and dilemmas facing a company in their efforts to differentiate their product through a social sustainability programme. Over the years, the company has built a strong reputation with their sustainability efforts, particularly amongst their peers in the specialty coffee industry. There is some question as to whether this reputation has been ... »

Lululemon's commitment to the environment: A tangle of seaweed, suppliers, and social responsibility

Case Abstract


This case introduces Lululemon, an athletic and yoga wear retailer, and their commitment to the environment. The company was founded on its Corporate Social Responsibility (CSR) initiative, and took pride in its innovative approach towards the environment. The company trusted the suppliers with which it had relationships, and believed the products it was buying were as t ... »