The thesis will demonstrate Bilancini and Boncinelli (2014)’s model of two players with a signal-sending player making an offer of two types, namely high quality and low quality, and sending either high or low signal on the offer; and the signal-receiving player who perceives and processes the signal in either of two elaboration levels, namely high elaboration or low elaboration with the emergence of coarse thinking. Different strategic and psychological behaviors result in expected utilities that define equilibrium states. The game proves to be a suitable model to explain Giuliani (2014)’s definition of low-road, window-dressing and rights-oriented clusters as per CSR adoption and human rights practice. The concept of window-dressing cluster/firm will be analyzed under the model with regard to the reverse-signaling phenomenon where a low quality player sends high signal and vice versa which is compatible with the silent CSR cluster/firm concept.
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