Impact Matrix
In the 21th century, having a consistent online presence and working infrastructure is essential to how oikos wants to function as an organization.
By making it easier for others to reach out and removing barriers from communicating with the wider public, we give the international team and chapters the chance to bring their initiatives and projects to the world.
Mission: Spreading awareness for oikos programs and initiatives, but also sustainability in general
Vision: Making it easy & accessible for everyone to communicate their purpose, removing barriers
Purpose: Providing support to maintain a consistent and attractive outreach
History/Origin of Idea
Main Audience
The public, oikos chapters & community and of course oikos international team
Stakeholders
Everyone! Without good communication, the efforts of our team and chapters would not be seen by the rest of the world.
Both the oikos International team and chapters rely on us to provide materials, support and technology for public outreach.
For this, we rely on the non-profit support of various entities in the tech space.
Wider Objectives
Streamlining how we communicate with non-oikees and oikees alike, and making sure that our work is well presented in an inviting way, is key to what we do.
Our outreach invites people from all over the world, enriching our programs and teams, as well as oikos as a whole.
Timeline
-
Information Flow.52
24/02/2023Achievements and DevelopmentTransforming Education sub-branding & planned communications (Camp & Academy)
LEAP events communications & supporting participants writing IDG Module articles(2022 cohort)
LEAP branding restyle and intense push for new cohort(2023 cohort)
Supporting and campaigning for fundraising projects
Revised team structure and internal processes within the IT & Comms Cirlce
Internal tools more easily available for the oikos International Team
Key LearningsWe came to a realization of the huge importance of internal processes and team structures to allow for smooth communication.
The biggest challenges were related to tight timelines and delays, leading to many last minute tasks and changes.
Touched heartsFrom tens to hundreds of thousands across all social media platforms were reached by our content.
More direct emails made it more convenient and effective to reach specific audiences.
Diversity & InclusionOur communication reflects the work we do as an organization, so it was as diverse as our projects.
In representing the oikos Community in our communications we balanced the representation of chapters from different countries and parts of the world
Stories & HighlightsWe are the ones sharing all the stories of other domains and projects and don’t necessarily have ones of our own to share per say. The best way to tell the stories of oikos Comms is to tell the stories of oikos: https://oikos-international.org/news/2022-at-oikos-international-a-year-in-review/
Future Aspirations & Milestones*miro board stuff*
Developing a dedicated communications request form within the oikos International team for more efficient internal communication
Getting oikos Alumni more involved, with regular communications within the circle
Social media scheduling automation & content diversification
-
Information Flow.50
20/06/2022Achievements and Developmentoikos initiatives sub-branding for LEAP and Transforming Education have taken shape, with tools and resources provided to the teams to use them.
Key LearningsMost challenges were around the limited time and working on multiple projects in parallel.
Touched heartsThese numbers can’t be accurately measured at the moment.
Diversity & InclusionOne of the key objectives was to make the creation of oikos-branded contest is easily accessible to everyone in the Team as well as the oikos Community with most ease. Through the processes we made sure to take on various perspectives and thoughts and make sure the end product represents well both the project and oikos.
Stories & HighlightsThe process included continuous brainstorming and feedback between the communications and the two initiatives’ teams and provided us the very important input which helped us create two distinctive sub-brands that address different aspects of our work and sometimes even different audiences.
Future Aspirations & MilestonesGiving the two initiatives the important visibility as well as professionalism and appeal in the way we communicate about them. Through streamlining sub-brandings and providing the teams with the tools and resources to use them, we aim to make the internal exchange around communicating about it on external channels smoother and more efficient.
-
Information Flow.54
19/06/2023Achievements and DevelopmentWe’ve diversified our social media content, especially providing more video content gaining better interactios and enagement with the audience.
We’ve supported the fundraising efforts by creating materials for presenting our impact and offering to potential partners, including the Annual Report for the previous year presenting the entire year’s impact.
We’ve improved communication and coordination with partners, making our communication channels more open to their opportunities, which were in turn more visible to the oikos Community.
We supported a number of project teams with their communications needs.
A new internal request platform made it easier to communicate and coordinate better within the oikos International team about external communication.
Key LearningsWe grew as a communications team in terms of internally managing and coordinating our activities. The biggest challenge was coordinating internally within the oikos International team which lead to less efficiency in providing the needed support, however we’ve been working on overcoming these challenges and taking up a more pro active approach.
Touched hearts40k+ social media impressions with 6.7% engagement rate
The biggest bases of social media followers are in EU and India, while our content reaches people across all continents.
Stories & Highlights(not sure how this applies?)
Future Aspirations & MilestonesFurther diversify our content and increase the reach across social media, while also providing the necessary support to our projects and initiatives, as well as oikos chapters.