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Greenpeace

30 June 2008 | Cases

Case Abstract

Nearly all environmental organizations have a similar aim; to stop the degradation of the natural environment. However, the strategies which environmental organizations choose to employ are sometimes starkly different. This case compares the models of two dissimilar environmental powerhouses: Greenpeace and World Wildlife Fund for Nature (WWF).

Active in 100 countries, WWF works with governments, businesses, other NGOs, and communities to set up conservation programs to preserve natural habitat. In contrast, Greenpeace works to campaign for environmental change against governments and corporations and accepts funding only through individuals and foundation grants. This case explores the detailed history and business models of both organizations.

Authors: Ramon Casadesus-Masanell, Jordan Mitchell
Institution: Harvard Business School, USA
Competition Year 2008
Place Finalist
Track Corporate Sustainability
Key Words Business Models, Social Responsibility, Environmental Organizations, Environmental Protection, Netherlands
Permission Rights This case can be purchased from the Case Centre (reference number 9-708-418).