Steve Glenn, a successful internet start-up entrepreneur, returned to his love of architecture and commitment to sustainability by creating a company that would provide signature, green, prefabricated homes to the “cultural creative” market. The case outlines the state of both the housing industry and the green building industry in 2007. Students will learn about the environmental impacts of buildings, the certification programs to build green buildings, and the critical elements of creating a sound business that capitalises on the green building industry.
|Authors:||Rebecca Henn, Andrew J. Hoffman|
|Institution:||University of Michigan, USA|
|Key Words||Architecture, Start-up, Green Building, Housing Industry, Certification|
|Courses||Environmental Business, Competitive Strategy, Entrepreneurship, Marketing, Green Building|
|Permission Rights||This case is available for purchase from GlobaLense. It is also part of the oikos Case Collection book (Volume 2): Case Studies in Social Entrepreneurship and Sustainability published by Greenleaf.|