In this issue we focus on the challenges and opportunities the tourism sector faces in order to behave in a truly sustainable manner. The first case presents the strategic efforts and initiatives of a cruise ship builder, Holland America Line, to improve its fuel efficiency. The second and third reflect on the internal implementation process as well as the difficulties of in the adoption of environmental management practices and their communication through eco-labels.
Table of contents:
→Murray Silverman (San Francisco State University, USA) – Protecting our Oceans: Sustainability at Holland America Lines
→Murray Silverman and Tom Thomas (San Francisco State University, USA) – Kimpton Hotels – Balancing Strategy and Environmental Sustainability.
→Magali Delmas and Charles Corbett (University of California at Los Angeles). – The Ambrose Hotel: Eco-labelling Strategies for Sustainable Lodging
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