CARE’s Rural Entrepreneurship and Agribusiness Promotion project is a new, market-driven approach to development in Kenya. While the project has been successful from a development standpoint, it is not commercially viable. The sector manager must determine how to improve the project and make it commercially sustainable. Students will understand the advantages and opportunity for profit / non-profit partnerships and social enterprise as complementary entities for social and economic development.
|Authors:||Tima Bansal, Tom Ewart|
|Institution:||Ivey School of Business, Canada|
|Key Words||Stakeholder Analysis, Developing Countries, Strategic Alliances, Organizational Structure, Kenya, Agricultural Production, Crops|
|Permission Rights||This case can be purchased from or the Case Centre (9B05M056)|