In April 2013, Dr. Yogendra Saxena, Managing Trustee of Mannat Foundation, was to work out the renewal of the contract between Mannat Foundation and Tata Business Support Services (TBSS). The objective of the contract was to state the constitution of the structure and modus operandi of Mannat Foundation. Mannat Foundation was established in 2009 as a product of the joint venture between Tata Power Company (TPC) and TBSS with the objective of setting up of the social enterprise for the ‘bottom of the pyramid’. It had initiated rural Business Process Outsourcing (BPO) to provide the employment opportunities to the unemployed and semi-skilled rural population. The renewal of the contract was going to impact on the very basic goal of the Mannat and the possibility of replicability of the Mannat Foundation’s business model. There were quite a few issues related to this decision which were going to impact replicability and sustainability of the model. The case is anchored on the business dilemma of creating the win-win strategy for both business entities (i.e. TPC and TBSS) that have got their own independent profit function. It poses the question in terms of identifying the areas which would lead to sustainability by targeting at the ‘bottom of the pyramid’.
|Authors:||Trupti Karkhanis and Ritu Sinha|
|Institution:||Indian Education Society – Management College and Research Centre|
|Key Words||Rural BPO, Bottom of the Piramid|
|Courses||Strategic management, Business Environment|
|Purchase Information||Please contact ">the authors for permission rights.|