This case describes the development of a social entrepreneurial venture from its co-operative self-help roots in 1987 until 2002. It examines the choices confronted by the Swiss entrepreneurs who have started car-sharing. Consisting of 5 separate parts, the case highlights different managerial issues in each section. The case could be used to highlight the difficulties environmental niche players face when moving into the mass market.
|Key Words||Car Sharing, Entrepreneurial Venture, Growth Strategy, Mass Market|
|Courses||Environmental Sustainability and Competitive Advantage, Social Entrepreneurship|
|Target Audience||MBA students|
|Permission Rights||This case is part of the oikos Case Collection book (Volume 1): Case Studies in Sustainability Management and Strategy published by Greenleaf.|
|Download||Inspection Copy (Part A, Part B, Part C, Part D, Part E)|