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Case Quarterly Cases Publications

oikos Case Quarterly: Beverage Industry | Issue 10, June 2013

Welcome to Issue 10 (Spring 2013) of the oikos Case Quarterly!


The latest issue of the oikos Case Quarterly focuses on the sustainability practices and challenges of the beverage industry. Four cases are presented that depict a variety of common industry issues such as boycotts by customers and activists, challenges of operating in unstable political and social contexts and the industry’s heavy ecological footprint.


Table of contents:

→ Foreword

→ Andrew Hoffman and Sarah Howie (University of Michigan): Coke in the Cross Hairs. Water, India, and the University of Michigan

→ Rosa Amelia Gonzalez (IESA, Venezuela) and Patricia Marquez (University of St Diego, USA): Ron Santa Teresa’s Social Initiatives

→ Debapratim Purkayastha and Adapa Srinivasa Rao (IBS Hyderabad, India): Sustainable Development at PepsiCo

→ Hadiya Faheem (IBS Hyderabad, India): Coca-Cola India’s Corporate Social Responsibility Strategy

→ Forthcoming case teaching events and other news

→ How to subscribe


Download the issue.


We hope that you will enjoy reading this issue. Please feel free to forward it to colleagues who are interested in teaching sustainability with cases. If you would like to share your experience in teaching sustainability with cases, we would be very happy to hear from you! Also if you have any feedback on the content of this issue and suggestions for the next issue, send us an email to