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Cases Publications

Mobility Car Sharing: From Ecopreneurial Start Up to Commercial Venture

Case Abstract

 

This case describes the development of a social entrepreneurial venture from its co-operative self-help roots in 1987 until 2002. It examines the choices confronted by the Swiss entrepreneurs who have started car-sharing. Consisting of 5 separate parts, the case highlights different managerial issues in each section. The case could be used to highlight the difficulties environmental niche players face when moving into the mass market.

 

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