Topics » Marketing

Polarstern Energy – Sustainable Change Led by Innovative Entrepreneurs

Abstract

 

In 2011 three young entrepreneurs, Jakob Assmann, Florian Henle and Simon Stadler, set out to revolutionize the energy market by offering a radical solution for customers to switch from non-renewable fossil fuels to renewable energies. Through their start-up Polarstern, they aimed to offer the first comprehensive sustainable energy package, derived from 100% renewable resourc ... »

Alibaba.com between Economic Success and Corporate Responsibility

Abstract

 

The Alibaba Group was one of the biggest and fastest growing businesses in China for about ten years. Among many other companies under the holding’s umbrella, Alibaba.com had become the world’s most frequented market place in the Business to Business segment. The company provided an internet platform for especially small and medium sized companies, where western demands m ... »

Add On - Messe der studentischen Initiativen an der WU

Du suchst nach einer studentischen Organisation nach deinem individuellem Geschmack? Du willst Gleichgesinnte kennenlernen, deinen Interessen nachgehen, praktische Erfahrung sammeln, deine Soft Skills ausbauen und und und? Bei der Add On an der WU wirst du fündig! Und oikos Vienna ist natürlich auch dabei.

 

Die Add On ist derzeit Wiens einzige Messe für außeruniversitäres ... »

Christmas photo concours

- Armand Chaud, mais qu'est-ce que tu fais pour Noël ?   - j'adopte un geste écologique tout en me prenant en selfie! En plus, oikos t'offre des cadeaux pour ce magnifique geste!   oikos Lausanne a le plaisir de vous présenter son concours de fin d'année. Tente de gagner une Kindle !!!   Pour participer, rien de plus simple: 1.prends-toi en photo en faisant un geste éco ... »

oikos Case Quarterly: Fairtrade Issue 13, March 2014

As of today, fairtrade products can be found in almost any grocery store. Both, sales volume and variety of products available keep increasing at a fast pace. Much has been discussed about the certification instruments and the concept behind the fairtrade movement. However, cases discussing the business models of fairtrade initiatives are rare. We hereby present two cases to help explore the chall ... »

Alternative finance for communities

Tanweer Ali

RB 210

19:45-21:00 ... »

Presentations + discussions

The aim of OIKOS is to promote socialy sustainable and also environmentaly friendly

resource managment. Throughout the whole year, the Prague chapter organizes presentations

with interesting and outstanding persons who have experience and are related to this topics.

In 2012 there were a presentation about Social entrepreneurship, about Energetics and about

Mongolia – the sustaintable ... »

Madécasse: Competing with a 4x Fairtrade Business Model

Case Abstract

 

Brett Beach and Tim McCollum, co-founders of Madécasse, spent two years as Peace Corps volunteers in Madagascar. During that time, they fell in love with the country and its people. Recognizing the need of the Malagasy for stable jobs and fair wages and the connection between poverty and environmental destruction, Brett and Tim discussed possibilities for a social enter ... »

Walmart: Love, Earth

Case Abstract

 

This is the story about the efforts of a social entrepreneur, Assheton Carter, to create a meaningful initiative with Wal-Mart in ethical mining.  His idea:  to somehow secure the supply chain for jewelry in a way that consumers could be certain that every input – from treatment of workers in the mines through to sustainable manufacturing – was executed to the high ... »

Sustainable Development at PepsiCo

Case Abstract

 

This case is about the sustainable development initiatives of one of the world’s leading food and beverage companies, PepsiCo. Faced with various criticisms on the social and environmental fronts, PepsiCo adopted the ‘Performance with Purpose’ strategy in 2009 under the leadership of its CEO Indra Nooyi (Nooyi). This strategy was based upon the philosophy that the ... »

Green Works: The Clorox Company Goes Green

Case Abstract

 

The Clorox Company launched green household cleaning products line GreenWorks in 2008 and immediately commanded 40% of the market. Following stagnant sales in the early 2000's due to fierce competition with Procter and Gamble, Unilever and others, the company made a bold move into the green consumer market with the launch of GreenWorks, acquisition of Burt’s Bees natur ... »

Portland Roasting Company: Farm Friendly Direct

Case Abstract

 

This case describes the issues and dilemmas facing a company in their efforts to differentiate their product through a social sustainability programme. Over the years, the company has built a strong reputation with their sustainability efforts, particularly amongst their peers in the specialty coffee industry. There is some question as to whether this reputation has been ... »

Lululemon's commitment to the environment: A tangle of seaweed, suppliers, and social responsibility

Case Abstract

 

This case introduces Lululemon, an athletic and yoga wear retailer, and their commitment to the environment. The company was founded on its Corporate Social Responsibility (CSR) initiative, and took pride in its innovative approach towards the environment. The company trusted the suppliers with which it had relationships, and believed the products it was buying were as t ... »

The Ambrose Hotel: Eco-Labeling Strategies for Sustainable Lodging

Case Abstract

 

The case traces the story of the Ambrose Hotel, a hotel based in California whose owner has invested in green practices and is interested in pursuing an eco-labeling strategy in order to better communicate her environmental achievements. This case emphasises the difference between the adoption of environmental management practices and their communication through eco-labe ... »

Scojo Foundation: A vision for Growth at the Base of the Pyramid

Case abstract

  Scojo Foundation uses a market-based approach to sell affordable reading glasses to the poor. While it had been another successful year for Scojo, Jordan Kassalow, Chairman and Co-Founder of Scojo Foundation, knew that the next 12 months would be critical in fulfilling the vision of the organisation he and Scott Berrie had founded five years before. There were a number of ... »

The Body Shop: Social Responsibility or Sustained Greenwashing?

Case Abstract

 

This case is about the issue of sustainability rhetoric and greenwashing. In March 2006, The Body Shop International Plc. (Body Shop), a retailer of natural-based and ethically-sourced beauty products, announced that it had agreed to an acquisition by the beauty care giant L'Oréal in a cash deal worth £652 million (US$ 1.14 billion). The announcement brought in its wak ... »

Seventh Generation: Balancing Customer Expectations with Supply Chain Realities

Case Abstract

 

The case focuses on Seventh Generation, a maker of environmentally-sensitive household nondurables such as soaps, detergents, paper products, and diapers. Faced with the prospect of being without a product when a contract manufacturer could no longer make its natural baby wipes, the company substituted conventional wipes. But some of the ingredients in these conventional ... »

Transforming the Global Fishing Industry: The Marine Stewardship Council at Full Sail?

Case Abstract

 

The Marine Stewardship Council (MSC) is an non-government organisation (NGO) - headquartered in London and established by the World Wildlife Fund (WWF) and Unilever in 1997 to set up a certification and eco-labelling system for sustainable fishing. The case describes the MSC's initial and more recent challenges including the Tragedy of the Commons, a wide range of less w ... »