Hindustan Lever: Leaping a Millennium

30 June 2006 | Cases | Development, Finance, Marketing

Case Abstract Sharat Dhall was on his way to his senior colleagues to deliver a progress report on his most recent activities and the project in general. As a sequel to Project Millennium, 1 HHL had brought together a team to help implement a daring new growth blueprint. It consisted of seven new business initiatives that would drive the company’s ambition to continue to double its turnover every four years. Sharat was a project manager for “project shakti” – Hindustan Lever’s (HLL) rural initiative that had been running for four years. It was once again time for a reality check on whether the project was delivering. Project Shakti, one of the seven new initiatives, charted out an ambitious... »

Care Kenya: Making Social Enterprise Sustainable

Case Abstract CARE’s Rural Entrepreneurship and Agribusiness Promotion project is a new, market-driven approach to development in Kenya. While the project has been successful from a development standpoint, it is not commercially viable. The sector manager must determine how to improve the project and make it commercially sustainable. Students will understand the advantages and opportunity for profit / non-profit partnerships and social enterprise as complementary entities for social and economic development.... »

Building a Sustainable Venture: The Mountain’s Institutes Earth Brick Machine

30 June 2005 | Cases | Entrepreneurship

Case Abstract   The Mountain Institute (TMI), a Washington, D.C.-based non-profit organisation, received a patent for a machine that makes environmentally friendly bricks from dirt, allowing for low cost construction of housing and other structures. TMI saw this technology not only as an environmental win but also as a tool for economic development in emerging economies, and as a vehicle for serving the housing needs of the poor at the base of the economic pyramid. This effort started with using the machine to make bricks for the construction of a number of small cottages and a medical clinic in Tibet, a market as rugged as its terrain. Encouraged by this initial foray, TMI was considering expanding activities to... »

The Fair Trade Story

30 June 2005 | Cases | Supply Chain, Trade

Case Abstract This case traces the evolution of fair trade, from ‘charity trade’, i.e. the sale of objects produced in developing countries with little functional value to the sale of functional, and often organic products to developed countries, the increasing role of alternative trade organisations in providing minimum prices, finance, training and other trade ‘premiums’ which are necessary tools for marginal producers to gain access to the global market; the role of consumer support. The 1980’s found flattened sales met with increased attention to consumer marketing, product development and product quality by ATO’s and an international standard for fair trade. In the late 1990’s fair trade ATO’s struggled with the tension between the notions of altruistic sales and... »

Phoenix Organic: Valuing Sustainability While Desiring Growth

Case Abstract This case traces the development of the organic juice company Phoenix Organic from a bathtub operation producing ginger fizz to a sustainable and successful juice company achieving market dominance in Australia. Business decisions facing these entrepreneurs include selecting strategies to penetrate cafes; whether to approach supermarkets; how to sustain suppliers of organic products; whether to use glass versus plastic for bottling; and export versus domestic expansion. The business is committed to practices of social and environmental responsibility and all decisions are made to promote the double bottom line business growth and commitment to improving society and the environment with a quality product and clean production operations.... »