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Cases

B-Line Sustainable Urban Delivery: Can Last-Mile Bicycle Delivery Survive The E-Commerce Minefield?

07 November 2019 | Cases

As the population of cities in the western United States continues to boom, the demand for retail and wholesale food has followed suit. To deal with the accompanying increase in traffic and congestion from population and business growth, the city of Portland planned to increase bikeways and reduce the use of single-occupant vehicles to less than 30% of total commuters by 2026. Despite efforts to decrease dependence on vehicles, traffic congestion in Portland continued to increase, and traditional vehicle delivery in the urban area became less and less efficient. As ride-sharing services and online retailers increased their presence in the food delivery business, these activities contributed even more to congestion. Consequently, there was a pressing need for alternative... »

Authenticitys: who said unicorns are legendary?

07 November 2019 | Cases

The case focuses on Authenticitys, an online platform that curates and co-designs social impact experiences for people to travel, share, and learn together in unforgettable settings in the world’s cities. Authenticitys’ ambition is to showcase the unique cultural heritage intrinsic of destinations in a responsible way that adds value to the community and travellers alike making tourism a true force for good. The case traces the history of Authenticitys, a start-up that caught sight of a business opportunity in a current issue: over-tourism. From the choice to become a certified B Corp, to the implementation of the Social Impact Report, the case both explores the values and mission of the company, and focuses on the practices at the... »

Sistema Biobolsa: Addressing Challenges of Climate Change, Sustainable Agriculture and Waste Management in Mexico

07 November 2019 | Cases

The case chronicles the innovation in Bio-digester technology in Mexico led by Alex Eaton and Camilo Pages through a social enterprise ‘Sistema Biobolsa’. It describes how the two social entrepreneurs created an innovative waste and resource management system by re-imagining 150-year old biogas production. The innovation brought together high-quality membrane, durable modular parts, and anaerobic bio-digesters that transformed animal waste into renewable energy (bio-gas) and organic fertilizer. Sistems Biobolsa addressed several challenges that small and marginal farmers in Mexico and across the world faced – low yielding land due to excess use of chemical fertilizers, lack of organic fertilizers, unviable waste disposal methods and limited access to energy. Sistema Biobolsa converted organic waste into organic fertilizer and renewable... »

Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

07 June 2018 | Cases | Marketing

Abstract: After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar. In addition to stricter regulation, large incumbent chocolate makers like Nestlé, Mars, Hershey, Cadbury, and Ferrero must manage evolving consumer tastes as well as new competition from healthier bars and snacks. How they respond can significantly impact public health and business performance, as well as the everyday experience of eating treats. Can health, business, and pleasure ever align in the chocolate industry?... »

Can Barry Callebaut Attract Sustainable Investment with its ‘Forever Chocolate’ Strategy?

05 June 2018 | Cases | Finance

Abstract Barry Callebaut, a Zurich-based chocolate and cocoa manufacturer founded by Klaus Johann Jacobs in 1996, was the world’s leading manufacturer of high-quality chocolate and cocoa products. It was one of the first companies to realize that it had to do something about the poor conditions on cocoa farms. In its ‘Forever Chocolate’ plan for 2025, Callebaut committed to scale up its own as well as the industry initiatives to raise industry standards through its four bold targets in the chocolate supply chain. In 2017, the Swiss chocolate giant entered into an innovative revolving credit facility agreement with a syndicate of 13 banks with ING as the sustainability coordinator. As part of this, interest rate was linked to... »