Michael Pace faced a dilemma. He was Kimpton Hotels’ West Coast Director of Operations and Environmental Programs, General Manager of its Villa Florence Hotel in San Francisco, and the main catalyst for implementing its “EarthCare” program nationally. He was determined to help the boutique hotel chain “walk the talk” regarding its commitment to environmental responsibility, but he also had agreed not to introduce any new products or processes that would be more expensive than those they replaced. Now that the first phase of the program had been implemented nationwide, he and the company’s team of “eco-champions” were facing some difficult challenges with the rollout of the second, more ambitious, phase.
|Authors:||Murray Silverman, Tom Thomas|
|Institution:||San Francisco State University, USA|
|Key Words||Hotel, Boutique Hotels, Environmental Responsibility, Eco-champions|
|Courses||Environmental Management, Business and Society, Strategic Management|
|Permission Rights||Please contact Murray Silverman and Tom Thomas for permission rights. This case is also part of the oikos Case Collection book (Volume 1): Case Studies in Sustainability Management and Strategy published by Greenleaf.|