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Cases Publications

Walmart: Love, Earth

Case Abstract   This is the story about the efforts of a social entrepreneur, Assheton Carter, to create a meaningful initiative with Wal-Mart in ethical mining.  His idea:  to...
Cases Publications

Bio-Vert: Green to What Limit?

Case Abstract   Based in Canada, Savons Prolav is a small manufacturer of the environmentally-friendly Bio-Vert brand of cleaning products. Brother and sister Yan and Bianka Grand-Maison took over...
Cases Publications

TerraCycle

Case Abstract   In 2001 Tom Szaky, a Princeton freshman, founded TerraCycle in the hope of starting an eco-capitalist company built on waste – worm waste to be exact....
Cases Publications

Crediamigo: Partnering with VivaCred?

Case Abstract   Fortaleza, Northeast Brasil – Marcelo Azevedo, Urban microfinance manager, and the planning committee of Crediamigo, Brazil’s largest microfinance institution need to figure out an entry strategy...